Blog Entry
Hyundai of Tempe Veloster Earns 2012 Auto Style Award
December 5, 2011 by HyundaiDifference, under Hyundai Awards, Hyundai Veloster.
Photo: 2012 Veloster at Hyundai of Tempe
The all-new 2012 Veloster at Hyundai of Tempe is just as stylish as a BMW, Mercedes-Benz and Range Rover, according to the style experts eCityofStyle.com, which just announced its 12th annual Auto Style Awards.
The website just picked the Veloster as one of the five most stylish cars of 2012, right alongside the BMW 6 Series, Fiat 500, Mercedes-Benz CLS63 AMG and Range Rover Evoque. The finalists were chosen out of more than 300 new cars for 2012 based on judges’ assessments of exterior and interior style, fun-to-drive factor, exclusivity, and the all-important head-turning quotient.
“Gone are the days of Hyundai’s budget car status. Today, the Korean automaker is a legitimate threat to the establishment, designing cars that look considerably more expensive than they really are,” said eCityofStyle editors. “The Veloster is perhaps Hyundai’s most successful execution of its new design language, called Fluidic Sculpture. From the tight front end to the sculpted side creases to the powerful wheel arches, the Veloster’s exterior is both aggressive and sleek.”
Following the 2011 Equus’ style award win last year, Hyundai is grabbing consumer attention and media headlines again with Veloster. Veloster and the other winners were selected by fashion editors, stylists, fashion photographers and designers; all experts that live outside of the automotive world.
“With Veloster, we want to show consumers that high style and reasonable pricing can go hand in hand,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Veloster stands out from the crowd with a stylish yet functional design. We’re honored that eCityofStyle is recognizing the beautiful design and unique personality of the car.”
Veloster’s cutting edge integration of the third-door combined with a breakthrough design inspired by a high-performance sport bike allows Veloster to stand-out from its competition and makes a bold statement about Hyundai’s commitment to innovative design. Distinctive black A-pillars give the glass a motorcycle helmet visor appearance and in the front is an aggressive form of Hyundai’s signature hexagonal front grille and unique Hyundai-signature LED position lights. Veloster’s dynamic rear design has a distinctive glass hatch, dual centered chrome exhaust tips and black lower fascia that complement the assertive front fascia. Inside, the center stack and controls resemble a sport bike fuel tank and the air vents are inspired by motorcycle tailpipes, while the floor console mirrors the seat of a bike.
Check out the uber-stylish 2012 Veloster at Hyundai of Tempe today!
